60-second Factsheet
- kids.now is Canada's national charity for youth development.
- We coach kids to make positive choices to help them reach their full potential.
- Created in 1999, by a Canadian teacher who saw a need to complement the existing school curriculum with life skills development.
- Offers a free, 12-week, in-school, afterschool program that includes thought-provoking games, skill-based activities and group discussions, which teach goal setting, effective communications, positive conflict resolution, stress management, and other valuable skills that last a lifetime.
- Led by fully trained, volunteer coach-mentors, our educator-endorsed, turnkey program focuses on the "employability skills" identified by the Conference Board of Canada as necessary for success in the workplace.
- Maintaining and developing youth programming in underserved, resource-poor, or otherwise disadvantaged communities is a priority for kids.now.
- Leading companies have donated money and mentors to kids.now. Our list of supporters includes State Farm, TD Bank Financial Group, RBC, Rogers, Coca-Cola, CIBC, Ernst & Young, PriceWaterhouseCoopers, Bell Canada, The Gap, TELUS, Dare Foods, and Microsoft Canada.
- Local government, community leaders and media have acknowledged our program as a solution-focused one that addresses many of the challenges and pressures facing today's youth.
- Supported by many Canadian school boards, including an endorsement from the Toronto District School Board, the third largest school board in North America.
- kids.now programs build life-success skills that: improve family and peer relationships; provide youth with tools to make positive choices and turn away from risky behaviour; enhance self-esteem and encourage healthy thinking, leading to a more productive and rewarding life.
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